Business Research Report – Netflix – (Siham)

Resource Description

Detailed Business Report; Expansion of Business into Australia – Netflix – Scored 20/20

Netflix is a large, publicly traded, online company which offers a media streaming service, that allows consumers to access a wide range of movies,  TV shows and documentaries for entertainment purposes. Consumers subscribe and pay a specific amount on a monthly basis to access this service.
This report is commissioned to elaborate on the nature of the business (Netflix). It will identify:

• The business’s activities: providing entertainment.
• Operation of the industry: tertiary industry.
• The chosen legal structure with reasoning: publicly traded, incorporated company: becoming its own legal structure set apart from the owners as a separate entity, to gain liability protection.
• The stage of the business lifecycle: Maturity.

It will also inspect and discuss when, why and how the business has expanded into Australia, and elaborate on the chosen external influences: competitive situation and social, and internal influences: management and business culture. This report also evaluates the challenges faced in the Australian market and the strategies for responding and overcoming them. It will then provide a final judgement on the success of the business’s expansion