Domino’s Marketing Case Study

Grade: HSC
Subject: Business Studies
Resource type: Case Study
Written by: Bensen Payyappilly
Year uploaded: 2021
Page length: 11



Resource Description

Domino’s Case Study on a majority of marketing dot points. I used the Cambridge Business Studies 2021 textbook for the information so I didn’t come up with all of it lol! However, the formatting of the notes and all that is mine! Thanks for using my resource and while you’re at it, chuck my TikTok a follow! @intergalacticslime

Role of marketing

Domino’s has achieved a market share of 50% of the fast service pizza market. This has been supported by a diverse product range that includes traditional pizzas, a healthy choice range, chicken wings and desserts. Business growth is expected to increase by 35% over the next year.

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